Creative strategy across design, marketing, and experiences — advancing brands and expanding what’s possible.

Design strategist translating audience insight into brand systems, marketing strategy, and experience design. Graduate research in public health explores how environments, relationships, and behavioral context shape how people engage with ideas, services, and experiences.

Cross-Platform Visual Identity

• Esports   →

Approach

Creative strategy begins with understanding audiences, systems, and context. My work connects research, storytelling, and design to build brand ecosystems that grow with their audiences.

Perspective

My work sits at the intersection of creative strategy, audience understanding, and design systems.Alongside professional work across entertainment, gaming, and mission‑driven initiatives, my graduate research in public health examines how people interact with the environments, networks, and experiences around them. Rather than focusing only on individual behavior, the work looks at the broader systems and connections that influence how people seek information, make decisions, and engage with resources.That perspective informs how I approach brand development, marketing strategy, and experience design—looking beyond surface‑level messaging to understand the deeper dynamics shaping audience behavior.The result is creative strategy grounded in context: connecting insight, storytelling, and design to help ideas travel further and reach the people they are meant for.

PORTFOLIO

The Design Collection

Dynamic social media, branding, and broadcast designs for Rally Cry ignite the esports community’s passion, driving engagement and uniting players and fans through powerful, immersive visual storytelling.

Eye-catching social media graphics that hype up the community and get gamers pumped to join the action at every esports event.

High-energy visuals created to rally players and fans to bring their A-game and own every play.

Bold broadcast graphics designed to amplify the excitement of esports championships, delivering a thrilling, immersive experience for players and viewers alike.

Inspired by a love for authentic pasta and vibrant wine culture, this branding mockup brings to life a warm, inviting atmosphere that celebrates flavor, tradition, and the joy of sharing every spritz and bite.

Menus and invitations invite guests to the table,
social media invites them into the story.

Bringing flavor to life online. Engaging and inspiring the community.

The vibrant rainforest was brought to life through immersive, evocative visuals that capture its dense biodiversity, tangled canopies, and vital ecosystems — transforming conservation efforts into a compelling story that awakens passion and drives urgent action.

Artworks uplift those who stand with the rainforest, inviting all to step into the story and help write its future.

Showcasing diverse aesthetics, themes, and focal points, these presentation mocks are purposefully designed to communicate ideas with clarity and creative impact across a variety of projects and audiences.

Call of Duty League presentation mocks capture the high-energy, competitive spirit of esports through bold visuals and dynamic layouts, crafted to engage fans and stakeholders with immersive storytelling and strategic design.

A creative practice rooted in strategy, systems, and an understanding of how people connect with ideas.

My work builds on a multidisciplinary foundation shaped by design, marketing, and research. Over the years, I’ve navigated roles across entertainment, gaming, and nonprofit ventures—spaces that taught me how creativity operates not just as expression, but as a tool for alignment, growth, and connection.Today, my focus sits within creative strategy: bridging design, marketing, and audience understanding to guide how brands articulate vision, scale experiences, and adapt to changing markets.In parallel, my ongoing graduate research in public health explores how ecosystems—social, environmental, and relational—shape human behavior and engagement. Rather than studying individuals in isolation, this work examines context: how people interact with communities, media, and systems of care. It deepens how I think about design and communication as interconnected networks that influence decisions, trust, and participation.Whether designing a campaign, a presentation, or a long-term strategy, I approach every project as an ecosystem—identifying its moving parts, understanding the relationships that sustain it, and building frameworks that reveal clarity and opportunity. For me, design is both analytical and creative: a discipline that connects what’s understood with what’s possible.

I craft creative strategies that connect research, design, and marketing to move ideas from insight to experience.

Transformed AADI’s brand into a powerful beacon of inclusion and empowerment, crafting bold, dynamic designs that amplify disabled Asian American experiences and ignite a vibrant community movement.

AADI created the first-ever comprehensive resource guide specifically for disabled Asian Americans. Published in 2022, this guide combined personal stories, peer-reviewed research, and community resources to combat ableism and uplift the disabled Asian American community.

Public Health

I work with communities to develop initiatives that inspire action and advance missions.